Animal Welfare Trends
International animal welfare organisation FOUR PAWS, has launched its second edition of The Animal Welfare in Fashion Report. The report addresses fashion companies and highlights how the industry is performing on animal welfare and what needs to happen to achieve greater progress.
The report names Stella McCartney, Mara Hoffman and sustainability veterans People Tree and Armedangels among the top-rated brands, while luxury giants Hermès, Fendi, Prada and Louis Vuitton among the worst rated brands in 2021.
‘Best’ brands were those with the top 10% of scores and rated ‘Good’ by Good On You for animal welfare. ‘Worst’ brands were those with the lowest 10% of scores in the total sample.
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For the report, FOUR PAWS partnered with brand rating platform Good On You and applied their detailed methodology to assess 111 brands from fourteen countries on their progress in animal welfare.
The report shows that while good progress is being made and more brands are addressing animal welfare in 2021, there is a long way to go before the fashion industry can be considered as achieving even a basic level of animal welfare.
The demand for animal-free fashion is rapidly growing, and concern by consumers over animal welfare has only heightened since the COVID-19 pandemic. However, just 32% of brands source certified wool or down, and just over half have an animal welfare policy at all.
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“Our report suggests that most fashion brands still know very little of the conditions faced by animals within their supply chains – a shocking finding considering community expectations for animal welfare.” Jessica Medcalf, Global Corporate Engagement Manager – Textiles at FOUR PAWS
Additionally, the report showed that luxury brands particularly are behind the curve when it comes to animal welfare, achieving the lowest category average of just 25%, largely due to their high rate of wildlife exploitation and a general lack of transparency.
Overall, translating policy into action remains the biggest challenge in fashion, thus greater transparency in animal welfare is needed to ensure brands take responsibility for animals used.
Animal Welfare Stats
“The good news is that brands are increasingly listening to consumer concern for animal welfare. Change is happening thanks to people acting on the issues they care about, and progressive brands taking the right steps forward, including transitioning to sustainable animal-free materials.” Jessica Medcalf, Global Corporate Engagement Manager – Textiles at FOUR PAWS
In under two years, over 1, 000, 000 supporters around the world have gotten behind our #WearItKind initiative to make fashion more animal-friendly. While we are pleased to see more action taken by brands to improve their animal welfare performance, animals continue to suffer mulesing, live plucking, factory farming and more for fashion. Our report aims to encourage fashion companies to step up, find solutions and make animal welfare a priority.
FOUR PAWS latest report shows that while good progress is being made fashion brands need to step up for animals. For the second edition of our report we partnered with Good On You to rate 111 international brands on their progress in animal welfare. While the demand for animal-free fashion is rapidly growing, our report shows that most brands still know little about the conditions faced by animals within their supply chains. The good news is that change is happening and 14% of brands included in the 2021 report improved significantly since our last rating.The 2022 intake increase was driven by dogs, specifically strays which made up 54% of dog intake. Owner surrenders were not responsible for increasing intake.
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The rising intake for dogs paired with flat shelter adoption numbers that have not rebounded to pre-pandemic levels have led to more dogs killed in 2022.
The number of cats and dogs needlessly losing their lives in shelters are closer than they have ever been. This is a result of each species experiencing very different trends.
The increase in killed from 2021 to 2022 was concentrated in a small number of organizations, which are primarily large, municipal shelters.
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The percent of US shelters that are known to be no-kill has more than doubled in the past seven years, from 24% in 2016 to 57% in 2022. Roughly 43% of counties in the US are no-kill.
Despite the increase in killed from 2021, more shelters are known to be no-kill in 2022. Those that were already no-kill in 2021 overwhelmingly sustained that status in 2022. 6
A 90% save rate for the animals entering a shelter is the common sense benchmark for measuring no-kill. Learn what no-kill means.
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Pets are relinquished to shelters for reasons related to the owner's circumstances at roughly a ratio of 3 to 1 as compared to reasons specific to the animal. Unlike what many may believe, the animal's behavior is not a leading reason for surrender. 5
14.1% of dogs are surrendered due to housing issues, the top reason for canines, while more cats are surrendered due to the owner having too many animals (22.6%) than any other reason.
Cats are disproportionately more at risk in shelters. 55% of the pets killed in shelters are cats (the remaining 45% are dogs).6
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These concerns can be remedied through TNR (Trap Neuter Return) and community cat programs and yet 55% of adults have never heard of TNR.3
Breed-specific legislation (BSL) bans or restricts certain types of dogs based on their appearance - usually because they are perceived as dangerous.
22 states have passed provisions against breed-specific legislation8, but only five states (Pennsylvania and Michigan, Nevada, New York, and Arizona) have laws prohibiting breed-based restrictions in the homeowner's insurance market.9
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Sadly, legislation in seven states currently restricts dogs seized in dogfighting cases, stigmatizing them as damaged and unadoptable and denying them an opportunity to prove otherwise.10
Puppy mills are factory farms for dogs. Dogs live in small cages, often only six inches larger than the dog on all sides, and are bred as frequently as possible.
Nearly 500 cities, counties and states throughout North America have enacted humane pet sales laws to prohibit retailers from selling companion animals from breeding mills.11
Animal Welfare In The Eu
Since 2002, the percentage of households with purebred dogs has seen a decrease and households with mixed-breed dogs has seen an increase.1
Despite the increases seen since 2000 in the rate of dogs and cats spayed and neutered, there has been a more recent downward trend. 12
Support pet-friendly laws and ordinances: Find an alert relevant to where you live and fill out the contact fields with your information.
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Volunteer: You'll make a real difference in the lives of homeless pets, meet others who love animals, and have fun! There are thousands of Best Friends Network Partners all over the country, and they need your help today.I'm preparing a talk at next week's annual meeting of the Agricultural and Applied Economics Association (AAEA) on trends in consumer concerns about animal welfare, and I thought while I'm at it I'd share a few of the results here. All the results below come from the Food Demand Survey (FooDS), a monthly survey of over 1, 000 consumers that has been ongoing for over four years (each of the graphs below contains information obtained from more than 48, 000 survey responses).
One of the first things we ask in the FooDS relates to food values. A list of 12 items is presented to respondents and they are asked which are most/least important when buying food. Respondents have to click and drag four of the items into a most important box and also put four in a least important box, leaving four in neither box. The nice thing about this questioning approach is that it requires a tradeoff - respondents can't say all issues are important and they have to indicate some as least important. To create a scale of importance, I simply calculate the percent of times an issue is placed in the most important box and subtract it from the percent of times it is in the least important box, creating a measure that ranges from 100% to -100%.
So, where does animal welfare fall in importance? As the graph shows, it is 7th in the middle of the pack (this graph combines all the data from the last four years). Animal welfare is much less important than taste, safety, nutrition and price but more important than origin, fairness, or novelty. About 18% of consumers place animal welfare in the most important box and 31% place it in the least important box, creating a score of 18%-31%=-14%
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The importance of animal welfare has increased a bit over time. Here are the month-by-month averages going back more than four years. Animal welfare importance has remained fairly stable for the past year, hovering around -10%, but this is higher than in 2013, when it was as low as -20%.
One question that might arise is so what? Do these statements of importance on animal welfare and other food values have any relation to meat demand? The answer is yes - there are some strong correlations. In FooDS, we also ask people to make nine choices between different cuts of meat (and two non-meat items) at different prices. A crude index of demand can be calculated as the number of times (out of nine) a meat product, say beef
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